Packard was an American luxury automobile built originally by the Packard Motor Company of Detroit, MI, and later by the Studebaker-Packard Corporation of South Bend, Indiana.
The cars were produced between 1899 and 1958. The company was founded by two Packards – James Ward and William Doud – and a partner named George Lewis Weiss. Spurred on by the belief that they could improve the design of the horseless carriage, they went on to introduce innovations such as the steering wheel and the first 12-cylinder engine.
The 3.5 million square foot Packard plant in Detroit covered over 35 acres and was designed by Albert Kahn. It included the first use of reinforced concrete for industrial construction in Detroit. When it opened in 1903, it was considered the most modern car manufacturing facility in the world.
With over $21 million in sales in 1928, the company was flourishing in the luxury car business. General Manager Alvin Macauley even wrote the iconic slogan “Ask The Man Who Owns One”. Packard even made it through the Depression while other car manufacturers closed by producing more affordable sub-$1000 cars. The company coasted until the end of the war.
A merger with Studebaker, failing sales due to their inability to distinguish their low and high-class lines with customers, and high debt finally did Packard in. The last cars rolled off the assembly line in Detroit in 1956 as all car work was shifted to South Bend.
Today the complex is owned by a company called Bioresource Inc., although the city of Detroit say they have failed to pay taxes since they bought the building in 1987, failed to file an annual report since 2000, and dissolved in 2003. Abandoned? You tell me…The scrappers on site would say so.
(This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article “Packard”)





















