You see, a QR code acts as a connection between the user’s present experience and the web. Using their iPhone or Android and a scanner app, they scan the QR code and it engages them with additional information such as web pages, YouTube movies, animations, links to your portfolio, gift certificates, a scavenger hunt clue or whatever you can imagine that’s out on the web.
It makes a visit to an art exhibit a more personal experience.
In what way?
My CONTACT exhibit centres around a complex topic – the 25th anniversary of the Chornobyl nuclear disaster. It’s a heavy topic and not one that can be covered by 20-30 photographs of the abandoned and crumbling structures of the reactor and the ghost city of Prypyat nearby. The viewer can’t experience what I felt when I was walking through a completely overgrown abandoned city, nor can they feel the anxiety of getting checked for radiation every evening as I returned to the hotel. Many younger people don’t even know what happened back in 1986 (I know, it baffles my mind that there are people who were born in the 90s).
With a QR code, I can transport them to a video showing the reactor’s meltdown and give them a sense of time for the exhibit. Or I can bring them to a page on the blog that I was writing on my trip so they can read about the things I experienced the day I shot a specific photo. The QR code elevates a visual exhibit to a multi-sensory one
If you’re going to be heading down to my CONTACT exhibit, you’ll need an app to read the QR codes. It will truly enhance your experience. You can download apps and then test them out on the QR code at right. If it works, then you’ll know when and where the CONTACT show is.
If these don’t work, do a search for “QR barcode reader”.